What is Design?

Design is all around you, everything we see today and its man-made has been designed. When you see such inspiring products around you such as those created by Dieter Rams for Braun, by Jonathan Ive for Apple amongst others, there is no need for words. You may notice that the best definition for design is Design itself. There are some good definitions of design. It can be long, boring, abstract and so on. I think there is not a well definition for the specified design.

“There are countless definitions of design, as you might expect of a creative endeavour. Some aim to categorise design, to explain how it is different from or related to other activities, while others try to inspire good design” – Former Chairman, Sir George Cox in the Cox Review.

How do designers design?

Every designer has a different approach like every other designer. Not every designer design the same but there are some general points that are common to all designers. Divided into four distinct phases, Discover - Define - Develop – Deliver. It maps how the design process passes points where thinking and possibilities are as broad as possible to situations where they are deliberately narrowed down and focused precisely on distinct objectives.

References:

• Medium, N.D. What is Design? [online] available at: https://medium.com/design-ux/c4be733141f1 [accessed on 24th October, 2013]

• Design Council, N.D. What design is and why it matters [online] available at: http://www.designcouncil.org.uk/about-design/What-design-is-and-why-it-matters/ [accessed on 24th October, 2013]